Information Architecture
Prior to designing/redesigning your organization's new website, micro-site, or service application, a information strategy or blueprint needs to be created to provide the highest optimal website interactive experience. Understanding, planning, and executing your online offering with a clear, usable, and intuitive information layout strategy is of paramount importance to achieving success.
The IvyBrick Company Information Architecture (IA) Plan
- Identify Your Business Objectives What are the initiative's goals and what information will help achieve your organization's objectives?
- Gather Data and Information on Existing Mediums What information do you have? Some examples include: Analytics, Existing Site Reporting & Conversion Analysis, Industry Analysis, etc.
- Audience/Market Identification
- Provide Information Architecture Strategy Plan or blueprint for the information on your website and how to get to it intuitively. Goal: Usability. Some examples include: Conversion Strategy, Site Structure, Taxonomy, Search Strategy, Site Maps, Metadata, etc.
- Revisit and Retool How can I keep my site and information current and fresh so to attract new visitors/customer?
For more information on how the IvyBrick Company can help provide IA analysis and planning for your organization's next web initiative, please email info@ivybrick.com or call (240) 252-4150.
